The HSBC Group has a significant presence in each of the world's major financial markets, with the Americas, Asia Pacific and Europe each representing around one third of the business. With 9,500 offices in 86 countries, 210,000 shareholders, 330,000 staff and 128 million customers worldwide, HSBC arguably has the most international presence among the world's multinational banking giants.
The HSBC Group operates as a number of local banks around the world, which explains its advertising tagline "The World's Local Bank."
As of April 2, 2008, according to Forbes magazine, HSBC was the fourth largest bank in the world in terms of assets ($2,348.98 billion), the second largest in terms of sales ($146.50 billion) and the largest in terms of market value ($180.81 billion). It was also the most profitable bank in the world with $19.13 billion in net income in 2007 (compared to Citigroup's $3.62 billion and Bank of America's $14.98 billion in the same period). HSBC Bank serves customers in the following areas:
- Personal Financial Services
- Commercial Banking
- Global Banking and Markets
- Private Banking
- HSBC Finance Corporation
- Consumer and Mortgage Lending
- Card and Retail Services
- HSBC Insurance
- Taxpayer Financial Services
The total Revenue of HSBC Bank was US$40.730 billion in 2009 with an Operating income of US$7.079 billion, Net income of US$5.834 billion (2009), Total assets of US$2.364 trillion & Total equity of US$128.299 billion.