Top 10 Brands in the World

The term ‘Brand’ usually refers to any name, symbol or any particular feature(s) of a commodity or service that distinguishes it from other similar type of goods/services. In legal terms, a brand is called ‘Trademark’. It is used to denote a firm or company as a whole. A brand, which has gained popularity among the masses or in the market, is said to acquire brand recognition. This helps the product get identified even though the name of the company may not be all too familiar.

Brand Management and Brand Building

Brand Management is a method where strategies are created to market a particular brand. But, once a product (or a service) achieves a brand name, it becomes imperative for the company to not only sustain that position but to also expand its market. Here brand management plays an important role in devising strategies that help in the effective marketing and promotion of the product.

Brand Building is often associated with brand management in which the company enhances its brand value through advertisements and promotions or by sponsoring events. In this process, the company builds up its brand value in a way that satisfies the needs of the consumers, so that he/she identifies the particular product by a unique property.

Brand Equity and Brand Development

Brand equity is basically a measure of the brand value of the company. Researches on top companies indicate that an organization’s 30% to 70% of total worth is attributable to its brand equity. So, the aspect of brand development is indispensable to a firm. Profitability is imperative to any firm for its sustenance, which in turn greatly depends on brand development.

In this highly competitive world, it is essential for a company to create its own niche and stand out from the rest in order to appeal to its target consumers. Some companies such as Google, Facebook, Amazon, etc. may have carved a niche for themselves due to their superior workforce, technology, innovation and fabulous customer services. But apart from these factors what has helped them stay at the top are their strong branding strategies. This has not only enabled them to remain in the limelight but also expand their popularity in areas where it would not have otherwise been possible.

Internet Branding and Real Estate Branding

The world is becoming more competitive and time has become a luxury. Hence, it is important that corporations create awareness about their product at a fast pace so as to create an edge over their competitors. Internet is a medium which has gained huge popularity, even among the small businesses. It enables them to reach out to a wider range of customers. The internet is accessed by millions of people around the world. A product that is advertised on the Internet may have a much wider audience as compared to the television or newspapers. Furthermore, corporations may also spend a much lesser amount on advertisements on the Internet and reach out to a wider audience as compared to other mediums.

Real estate branding refers to the medium by which companies engaged in the business of real estate market their product. Real estate companies place special significance on the concept of logo, the company’s name and a powerful slogan to enable them to catch the attention of the home buyers. Apart from the traditional routes of advertising, these companies also create attractive websites on the Internet giving the audience every information about their companies and products. This helps them connect with their customers.

The list below will give you comprehensive information on the top 100 brands in the world.

Top 10 Brand in the World

Rank 2016 Rank 2015 Change Brand Brand Value 2016 ($m) Value change 2016 vs 15
1 2 1 Google 229,198 32%
2 1 -1 Apple 228,460 -8%
3 3 0 Microsoft 121,824 5%
4 6 2 AT&T 107,387 20%
5 12 7 Facebook 102,551 44%
6 5 -1 Visa 100,800 10%
7 14 7 Amazon 98,988 59%
8 7 -1 Verizon 93,220 8%
9 9 0 McDonald’s 88,654 9%
10 4 -6 IBM 86,206 -8%
11 11 0 Tencent 84,945 11%
12 10 -2 Marlboro 84,143 5%
13 8 -5 Coca-Cola 80,314 -4%
14 16 2 Wells Fargo 58,540 -1%
15 15 0 China Mobile 55,923 -7%
16 17 1 GE 54,093 -9%
17 18 1 UPS 49,816 -4%
18 13 -5 Alibaba 49,298 -26%
19 19 0 Disney 49,229 15%
20 20 0 Mastercard 46,141 15%
21 29 8 Starbucks 43565 49%
22 24 2 SAP 39,023 2%
23 27 4 Deutsche Telekom 37,733 12%
24 28 4 Nike 37,472 26%
25 23 -2 Vodafone 36,750 -4%
26 31 5 The Home Depot 36,440 32%
27 22 -5 ICBC 33,637 -13%
28 30 2 Toyota 29,501 2%
29 21 -8 Baidu 29,030 -27%
30 32 2 Louis Vuitton 28,508 4%
31 33 2 Budweiser 27,925 5%
32 26 -6 Walmart 27,275 -23%
33 34 1 BMW 26,837 2%
34 25 -9 American Express 26,641 -30%
35 42 7 Zara 25,221 14%
36 38 2 L’Oréal Paris 23,524 1%
37 37 0 Pampers 22,911 -4%
38 51 13 Accenture 22813 13%
39 43 4 Mercedes-Benz 22,708 4%
40 46 6 Movistar 21,945 3%
41 40 -1 Subway 21,567 -4%
42 39 -3 HP 21,387 -7%
43 35 -8 HSBC 20,276 -16%
44 55 11 Hermès 19821 5%
45 36 -9 RBC 19,635 -18%
46 41 -5 China Construction Bank 19,617 -11%
47 New n.a. NTT 19,552 n.a.
48 45 -3 Samsung 19,490 -10%
49 44 -5 Oracle 19,489 -10%
50 70 20 Huawei 18652 22%
51 56 5 Intel 18,632 1%
52 58 6 BT 18,575 3%
53 61 8 Orange 18465 6%
54 57 3 Colgate 18,319 2%
55 64 9 IKEA 18082 6%
56 60 4 Citi 17,055 -2%
57 68 11 Ping An 16910 6%
58 49 -9 ExxonMobil 16,838 -18%
59 62 3 China Life 16,712 -4%
60 47 -13 TD 16,543 -20%
61 52 -9 Gillette 16,400 -17%
62 50 -12 Agricultural Bank of China 16331 -19%
63 53 -10 FedEx 16,236 -17%
64 48 -16 Com’wealth Bank of Australia 16227 -21%
65 88 23 PayPal 15910 35%
66 54 -12 Shell 14940 -21%
67 67 0 Cisco 14,508 -10%
68 97 29 Costco 14461 29%
69 74 5 HDFC 14,440 3%
70 72 2 US Bank 14,098 -5%
71 65 -6 Bank of China 13,803 -16%
72 63 -9 Sinopec 13,206 -24%
73 66 -7 DHL 13,199 -19%
74 78 4 Honda 13,195 -1%
75 80 5 Ford 13,084 0%
76 New n.a. Lowe’s 13,001 21%
77 59 -18 ANZ 12883 -27%
78 82 4 Telstra 12,825 1%
79 75 -4 H&M 12,665 -8%
80 76 -4 Gucci 12,592 -9%
81 69 -12 Siemens 12485 -19%
82 83 1 KFC 12,386 -2%
83 71 -12 Petrochina 12341 -18%
84 89 5 Chase 12,330 6%
85 85 0 LinkedIn 12,314 1%
86 79 -7 Pepsi 12,188 -7%
87 90 3 ALDI 12,077 4%
88 New n.a. CVS 12,074 17%
89 77 -12 J.P. Morgan 11943 -12%
90 94 4 Red Bull 11,667 3%
91 73 -18 Ebay 11,509 -19%
92 93 1 Nissan 11,479 1%
93 New n.a. Moutai 11,465 n.a.
94 98 4 SoftBank 11,343 2%
95 95 0 Bank of America 11,289 0%
96 81 -15 BP 10,552 -18%
97 New n.a. Heineken 10,549 9%
98 New n.a. AIA 10,545 10%
99 New n.a. JD.com 10,496 37%
100 New n.a. Adobe 10,440 41%

Source: millwardbrown.com

# Google : Google is an American multinational technology company, online advertising technologies, search, cloud computing, Software and other Internet related services are the main specialization . It was founded in the year of 1998, Larry Page and Sergey Brin are the main founder of Google. It has brand value of $229,198 m.

# Apple : It is a American multinational technology company headquartered in Cupertino, California. Computer hardware, Computer software, Consumer electronics, Digital distribution, Fabless Silicon Design, Corporate Venture Capital, Energy Production are the main core areas in which Apple is involve. It was founded in the year of 1976 by Steve Jobs, Steve Wozniak, Ronald Wayne.

# Microsoft : It is an American multinational technology company headquartered in Redmond, Washington, Core areas in which Microsoft is working is  Computer software, Computer hardware, Consumer electronics,Digital distribution. Founded in the year of 1975 by  Bill Gates, Paul Allen.

# AT&T : It is the second largest provider of mobile telephone services. This American multinational telecommunications conglomerate headquarter is located at Whitacre Tower in downtown Dallas, Texas. It was founded in the year of 1983. Satellite television, Fixed line telephone, Mobile phone, Broadband Internet access, Digital television, Digital home security are the main product

# Facebook : It is an American for-profit corporation and is one of the best known social networking service provider based in Menlo Park, California, United States.

# Visa : It is an American multinational financial services corporation headquartered in Foster City, California, United States. It was founded in the year of 1958 by Dee Hock. Credit cards and payment systems are the key products.

# Amazon: Online shopping, web hosting, content distribution are the main services offered by Amazon. Its headquater is located at Seattle, Washington, U.S. and is founded in the year of 1994 by Jeff Bezos.

# Verizon : It is one of the broadband telecommunications company and the largest U.S. wireless communications service provider. It’s headquater is located at New York, NY. Fixed-line and mobile telephony, broadband and fixed-line internet services, digital television and network services, and global Internet Protocol backbone network are the key product of Verizon.

# McDonald’s : It is an American hamburger and fast food restaurant chain. Today it is the world’s largest restaurant chain. Its headquaters is located at Illinois, U.S.   McDonald’s is founded in the year of 1940.

# IBM : It is an American multinational technology company headquartered in Armonk, New York, United States.  Cloud computing, Cognitive computing, Information technology are the key areas in which this company is working.

More Information Related to Brand
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Brand Equity Branding Design Internet Branding
Brand Strategy Brand Building Brand Loyalty
Brand Value Defining Brand Brand Management
Brand Awareness Brand Differentiation Branding Mistakes

Last Updated on : 20th Sep 2016 (DU, CU)