Brand Identity Development

Abstract:

In this paper we will describe the steps of brand identity development. It is essential for brand development. Brand identity can be developed through identity creation, identity design and identity management.

Brand identity can be developed through some steps. These are, identity creation, identity design and identity management. We will discuss about this below.

Identity Creation:

The processes of identity creation are described below:

First of all a proper and meaning full name of the company has to be created. The name should be simple as well as memorable.

Then a suitable brand name for the upcoming product has to be created.

Then comes the tag line creation phase. A perfect tag line, that is, which will be suitable for the new product(s), has to be created.
After that the product should be described in a proper, and also witty, way. The description ought to be creative and sensible.
The next step is worldwide linguistic assessment. In today's globalized market, it is an integral part of brand development.
Then the implementation methodologies should be planned properly. A brand will not get success if it is not implemented with a proper merit.
Finally, the testing period.

Identity Design:

The steps are:

First of all the corporate logo of the brand has to be created.
Then the naming format should be designed. The format should be designed with some innovative style.
Some graphics should be included into the style so that it gets an attractive look. Therefore, this phase is called graphics design.
After that, package design comes into play. Without a proper packaging no product in todays market will get success. The packaging should be done on the basis of the target audiences' choice and sentiment.
The next step is the preparation of standard manual. A manual is badly needed to identify the products with the customers.
Finally, the phase of retail design. This is needed to build and enhance brand equity.

Identity Management:

The corporate identity of a company is one of the most valuable assets as well as the foundation for all its branding efforts. So identity management is very important for brand identity development. Brand communication has to be monitored through the company's internal audiences, otherwise they will not be able to convince the customers about the products. It will also help the company to build the brand equity.