Abstract:
In this paper we will discuss about the brand name development. It is necessary to develop the brand itself. The brand name tells the customers about their expectation from the new product. The naming ought to be done on the basis of the product's nature and target customers.
A company name or product name is a promise as well as a testament to the customers about their expectation from the new service or product behind the name. Therefore, brand name development is an integral part of brand development.
Developing a brand name of a product or service is needed to forecast the personality and core values of the product. The naming should be done on the basis of the product's nature and target customers. It should be witty and unique as well.
Brand Name Development Steps:
- First of all, a nomenclature system has to be developed. It is needed to create a powerful brand name which will support an overall strategy for a long period.
- The next step is name validation. It is required to build brand equity. Validation should be global as well as domestic. Validation methodology comprises quantitative and qualitative data which help to choose the right name for the target audiences.
- Then comes name stylization. The naming format, including wordmarks, logos etc, is developed in this phase. The style should be attractive and capture the essence of the product.
- Finally the selection process. Out of several proposed names the actual and exact one is chosen by the expert designers.