In this section, we will discuss the brand value of Coco Cola, the world’s largest soft drink producer. Coca Cola has a strong brand identity in the global market and is one of most respected brands in the world.In 2007, the brand value of the company was 44.13 billion US dollars.
In 2007, Coca Cola ranked 4th in the list of top 10 powerful brands in the world as published by Millward Brown’s BrandZ index. Their survey was based on the financial strength of the brands. The brand value of Coca Cola was nearly 44.134 billion US dollars, preceded by only Microsoft, GE and Google.
The once small French wine company called “Coca” is now world famous as Coca Cola. It is the best known soft drink brand in the world. In 2005, Coca Cola claimed the top place in the Interbrand’s list of the 100 most valuable brands in the world.
Its brand value was 67.5 billion dollars then. This is up from 2004 when Coke held a brand value of 67.39 billion dollars.
An American brand, Coco Cola has been generating 70% of its sales from outside of US.
The company’s efficient brand management system has successfully established a global brand.
At present, Coca Cola possesses a strong brand identity in the global market for which, sales are rapidly increasing.
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Last Updated on : 8th July 2013