Abstract:
In this paper we will discuss about the brand value of Hong Kong & Shanghai Banking Corporation Bank, widely known as HSBC. The brand value of HSBC is increasing rapidly over the years.
In 2003, HSBC ranked 37 in the list of world's top hundred brands published by the Business Week magazine.
The survey had been conducted with the help of the brand consultancy Interbrand, which made the list of most valuable brands based on the dollar value. It was for the first time HSBC got a place into that list.
HSBC was the top-ranked UK based company in the above mentioned survey.
HSBC was able to boost up its international profile by owning some big banks of Europe, United States and other developing countries.
- The bank has spent a lot to make its name more familiar to all the people. It has also come up with an attractive logo.
- The brand value of HSBC in 2003 was 7.6 billion US dollars.
- HSBC has made a lot of investment to strengthen its brand and global reputation, that's why currently the brand value of the company is increasing rapidly.
- HSBC's strong brand management policies also helped the bank to spread its brand name across the globe.
HSBC Credit Cards
