Abstract:
In this paper we will discuss about the brand strategies and brand value of Intel, the largest microprocessor producer in the world. Presently, Intel is the 5th most valuable brand across the globe. Its total brand value is now thirty million dollars.
Intel is the largest manufacturer of microprocessors in the world. It is also famous for its networking and telecommunication products. Intel has put a lot of effort to build its brand value.
Intel now is the fifth most valuable brand across the globe. Not only that but also it is the only B2B company that belongs to the list of world's top most brand value companies.
Intel's total brand value is 30 million US dollars.
Intel's specialty is that it focuses more on the products' quality which goes along with a proper pricing policy.
- Intel's market campaigning is done by promoting the brand name and brand value. The result of this strategy is the 'corporate PR', which stresses more on supporting the brand value. However, it is not driven by only commercial vision.
- The PR manager has a lot of responsibilities including, press releases, publishing research results, photos and illustrations and ready made client profiles to name a few.
- In 2002, Intel entered into the Fashion Industry to achieve extra brand value. It took part in the London Fashion Show which gave it a lot of publicity.
