Abstract:
In this paper we will discuss about the brand value of Microsoft. It is now one of the leading technology brands in the world. In 2003, Microsoft ranked fifth in the Harris poll for best brands in the United States.Microsoft is the leading technology brand in the world. The annual survey of brand value by the Business Week shows that Microsoft's brand value is long way ahead of Sony and Apple.
Business Week uses the Interbrand's, a consultancy, methodology. According to that study, Microsoft's brand value is currently 65,068,000,000 US dollars and only IBM's can compete with this.
The valuation methodology is based on four elements. These are, brand strength, financial forecasting, brand-value calculation and the role of branding. Business Week's top ten list comprises of some big names like, GE, Ford, Coca-Cola , McDonald's, Disney etc.
The earning potential of Microsoft is huge. Moreover, Microsoft's innovative brand strategy enables it to build a strong brand identity and brand equity.
In 2003, Microsoft ranked 5 in the Harris poll for best brands in the United States. In the arena of home PC, Microsoft has now created a monopoly. Therefore, the brand value of the company is rising rapidly.
