Abstract:
The founders of Sony had from the beginning anticipated the type of products, which would rule the households. It designed its policies accordingly so that it could cater to the needs of all and sundry. The following article indicates the same.Sony, which was previously known as Tokyo Tsushin Kogyo was established by Akio Morita and Masaru Ibuka in the year 1946. Over the years, this brand name has gained wide acceptance as a household name. It has embraced several brand development strategies depending on the need of the hour. A sound instinct of farsightedness coupled with effective as well as efficient implementation brand mandates made this happen.
Since, its inception, the company has mainly banked upon innovation. It has been able to successfully set standards for itself.
Hardware strategies:
Strategies adopted in sphere of hardware include the brand's enhanced emphasis on the following pillars:- VAIO personal computers
- Set top boxes as well as digital televisions
- Play station consoles
- Digital phones as well as mobile devices
Software strategies:
Developing latest audio visual applications. Examples include Open MG Jukebox, DVGate, PictureGear and MovieShaker.Sony considers the world wide web as an "e playground", wherein the collection, management and sharing of data comprising text details to music, movie clippings and images can be accessed by the users. Sony has gained a place of prominence in every household due to the fact that the products designed by this brand reaches consumers irrespective of the media of transmission. The medium of transmission may range from terrestrial media, cable, Internet, satellite or packaged media.
In addition to the above, the company has introduced new services like e-commerce site (Sonystyle.com). Other innovative products under the Sony banner include:
- Imagestation.com
- eMarker.com
- Online albums
- Ecards
- Brand image
- Quality
- Price points
- Features
- Brand personality
- Consistentency
