Abstract
Jivox business deal took place on 10th March 2008. Jivox, which received investments is engaged in online video advertisement and intends to make the online video advertisement market stronger. Diaz Nesamoney was among the investors who are also the founder of Jivox.
Jivox business deal was valued at $2.7 million, the announcement of which was made on 10th March 2008. The main investor involved in the Jivox business deal was Opus Capital. The founder of Jivox, Diaz Nesamoney was also one of the investors. Diaz Nesamoney was an entrepreneur behind Celequest as well as Informatica.
Company profile of the investor- Opus Capital:
A venture capital company, in its budding stage, the company has been entrusted with the management of $1 billion. The main areas, where Opus Capital invests are companies, which are highly integrated and committed in entrepreneurship. Opus Capital is situated in California, which also happens to be the company headquarters.
Company profile of the company being invested in- Jivox:
Well known for his entrepreneurship, Diaz Nesamoney established Jivox (a self services platform) in the year 2007. Jivox is a platform for on line video advertisements meant for local business houses. The main aim of Jivox is to make on line video advertisements accessible to smaller advertisers by creating and delivering on line video advertisements. The company is located in California. Jivox makes use of the following in creating the on line video advertisements:
- Video creation advertisement tools (self service).
- A strong web of publishers.
- Technology for proprietary targeting
Objectives of Jivox business deal:
Owing to high production costs, video advertisements have been accessible only to brand advertisers. However, the boom in video content advertisement is allowing the small as well as medium sized business houses to reach out to its clients. By making use of the money raised in the Jivox business deal, Diaz Nesamoney intends to route part of the finances to the improvement of the market of on line video advertisements.