Advertising is a way in which a message is communicated to the common public. It is basically a paid method of one way communication. An Outdoor Advertising Company is mainly involved in the use of outdoor media such as billboards, bus shelters, etc for communication.
Outdoor advertising has some basic differences with print, broadcast, or Internet advertising. They are available to the watchers out of their houses, for example through newsstands, various trade shows, as well as hotel lobby rooms, however, they are normally meant for watching in house or office.
The outdoor advertising media can be principally categorized into the following types:
However, some other media are also used for outdoor advertising which are as follows:
Sides of buses
Point of Sale (POS) Display
When the owner of a private property opts to sell advertising space to any outdoor advertising company, he has the option to contact the company directly. The outdoor advertising companies are also known as media sellers. Sometimes, the media seller can also contact the interested property owner and place an offer. After the contract is signed, the outdoor advertiser builds a structure in order to display the advertisements and makes the space available to be rented for the clients.
The most popular form of outdoor advertising is the billboard. Out of home (OOH) advertising includes outdoor advertising, however, sometimes the OOH advertisements are also extended towards inside a building, for example advertisements in shopping malls.
The leading Outdoor Advertising Companies of the world include the following:
Lamar Advertising Company
Clear Channel Outdoor Company
Fairway Outdoor Advertising
Lind Outdoor Advertising
Keystone Outdoor Advertising
Pattison Outdoor Advertising
Epic Outdoor Advertising
The Outdoor Advertising Association of America (OAAA) is the representative body of the outdoor advertising companies in the U.S.A. It was incorporated in 1891. The principal objective of the OAAA is to promote, develop, as well as safeguard outdoor advertising interests in the U.S. The number of members functioning under the OAAA is approximately 1,100. More than 90% of the outdoor advertising revenue is represented by this association.
The Outdoor Advertising Association of America, Inc.
Washington DC Headquarters
1850 M Street, N.W., Suite 1040
Washington, D.C. 20036
Phone: (202) 833-5566
Fax: (202) 833-1522
Last Updated on : 22th July 2013