CBS

History

CBS Corporation is a mass media company. Columbia Broadcast System was formed in September 1928. It was formerly known as United Independent Broadcasters Inc., a network of 16 independent radio stations. The radio network grew and by 1935, CBS became the largest radio network in USA. CBS started television broadcasting from 1940 and FM transmission from 1941. The CBS Television network was formed in 1948. The CBS eye logo was formed in 1951. Viacom and CBS merged on May 4, 2000. On June 14, 2005 the Viacom Board of Directors approved the creation of two separate publicly traded companies – CBS Corporation and Viacom Inc. Today, CBS Corporation, led by Leslie Moonves, is composed of the CBS Television Network, UPN, CBS Stations Group, CBS Paramount Television, King World, Showtime, CBS Radio, CBS Outdoor, Simon & Schuster, Paramount Parks, CBS Digital Media, CSTV and CBS Consumer Products. The Viacom split was completed on December 31,2005.

The mission of CBS is being a global mass media company, keeping in mind its Corporate Responsibility.

Area of Operation

The businesses of CBS are in the field of broadcast and entertainment. The company operates in the following fields:

• Broadcast Television (CBS and UPN)
• Local Television (CBS Television Stations Group)
• Television Production and Syndication (CBS Paramount Television and King World)
• Cable Television (Showtime and CSTV Networks)
• Radio (CBS Radio)
• Advertising on out-of-home media (CBS Outdoor)
• Publishing (Simon & Schuster)
• Theme parks (Paramount Parks)
• Digital Media (CBS Digital Media Group and CSTV Networks)
• Consumer Products (CBS Consumer Products).

Key Statistics

• CBS holds assets of $43.49 billion.
• CBS has made profits of $-7,089.10 million in 2006.
• CBS operates in USA.
• CBS has 32,160 employees.

Organization

The corporate governance of CBS includes:

• Board of Directors
• Executives
• Audit Committee
• Compensation Committee
• Nominating and Governance Committee

International Ranking

• The Forbes Magazine ranks CBS 611 in the world.
• CBS ranks 468 in Fortune Global 500 list.

Recent Merger and Acquisition:

• The Viacom and CBS merger was complete on May 4, 2000.
• Infinity Broadcasting Corp. merged with Viacom as a wholly owned subsidiary of Viacom on February 21, 2001.
• CBS Broadcast International and Paramount International Television were merged into CBS Paramount International Television on August 10, 2004.
• CBS Productions merged into Paramount Network Television on September 7, 2004.
• Viacom Outdoor announced the acquisition of 70% of Magic Media, a Beijing-based company on September 29, 2005.
• CBS Corporation completed its acquisition of CSTV Networks, Inc. on January 9, 2006.

Headquarter Address

CBS Corp. Cl B
51 West 52nd Street
New York, NY 10019
USA
Phone: (212) 975-4321