McDonalds

Corporate

McDonalds Corporation was established in May 1940 but it wasn’t till the arrival of Ray Kroc in 1955 that McDonalds actually went up the growth path that made it the leading foodservice retailer worldwide. McDonalds is also one of the best known and most valued brands globally.

Activities

McDonalds primarily focuses on food retailing, offering its very own experience to the customer with innovative conveniences:

Theme Restaurants

McDonalds Playplace (Indoors)

McDonalds Playland (outdoors)

RGym (Game zones for children up to 12) In the famous book Fast Food Nation, the writer Eric Schlosser says that the McDonalds’ playground operations are the largest by any private group in the United States. Mr. Schlosser also says that McDonalds’ procurement of meats such as beef and pork is the highest in the United States. McDonalds also procures the largest quantity of potatoes and apples in the United States.

Performance

In fiscal 2006 McDonalds achieved Global revenues of $ 21.58 billion which was 5.7 % more than the year before.

Revenue growth over the last 2 years

In fiscal 2006 McDonalds recorded a net profit of $ 3.54 billion. Growth in Profits over the last 2 years

McDonalds’s corporate office is located at: 2111 McDonalds Dr Oakbrook, Il 60523 Tel: 1-800-244-6227 (Toll Free) Website: www.mcdonalds.com

Global Footprint

McDonalds operates fast food outlets and restaurants in 120 countries worldwide and caters to around 54 million customers every day. McDonalds operates its restaurants and other outlets around the world both on ownership as well as franchisee basis. McDonalds consciously adheres to cultural parameters in its use of meat in different parts of the world.

Organization

McDonalds is headed by Mr. J. Skinners, who is the CEO of the company.

McDonalds employs around 450,000 people worldwide.