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Migros

Corporate
Migros was set up in 1925 by Gottlieb Duttweiler in Zurich, Switzerland. Mr. Duttweiler’s objective was retailing of basic foodstuff at highly competitive prices. But it wasn’t till 1926 that the first Migros store was established, also in Zurich and later the second one at Ticino that really set Migros on the growth path. The second store was set up as a cooperative which is the proven business organizational structure of Migros. Today with 2 million members from all over Switzerland the Migros chain organized under the Federation of Migros Cooperatives (FMC) is the largest supermarket chain in the country.
Migros is a Fortune 500 company.
Activities
Migros focuses mainly on the lower end of the market with a price advantage for most of its products such as a wide variety of foodstuff and non food products, household and personal use products, credit card and financial services, travel planning, leisure and some other services.
Infrastructure
The Migros chain has a widespread network all over Switzerland and Migros stores are found across all the major and minor cities of the country.
  • Zurich
  • Geneva
  • Lausanne
  • Berne
  • Basel
  • Luzerne
  • Neuchatel
  • Fribourg
  • Thun
  • Sion
  • Lugano
  • Schaffhausen
  • St Gallen
  • Chur
Migros has 15 manufacturing units producing finished foodstuffs that are sold in its superstores. This backward integration has helped Migros deliver its price advantage to its budget conscious customers.
Social Responsibility
Migros consciously contributes toward the promotion of culture and arts and has sponsored various festivals and cultural events.
  • Children’s Swiss Music Awards
  • Concerts for children
  • Sporting events and institutions
  • Cultural events and institutions
Organization
Migros is a network of cooperatives organized under the Federation of Migros Cooperatives (FMC). FMC manages the collective activities of various Migros cooperatives. Migros employs over 264,000 people worldwide.
Migros’ head office is located at:
Limmatstrasse,
8005 Zurich
Tel: 044,277 21 11
Fax: 044,277 25 25
Website URL: www.migros.ch

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