Intermodal Marketing Company

Intermodal Marketing Companies help in transportation of goods and products. They provide containers, locomotive power and the particular vehicles needed to transport goods. They also handle privately owned containers. They provide land, water and air transport. The intermodal services have witnessed strong growth in the last twenty years.
The intermodal marketing companies cannot however be equated with the common transportation industry. These companies are much rather institutions that are needed to produce and market a service to a customer. Intermodal is a form of coordinated transport of articles in trailers or containers by mainly truck or rail.

A close look into the industry reveals that between 1980 and 1998, rail intermodal traffic grew very fast and it witnessed a severe slump in 1995-96, but the situation has been revived now. Intermodalism is a combination of the economic line haul capabilities of rail roads and ocean shipping with the accessibility of trucks.

The major problems bugging the industry has been coordination and channel leadership. In the international intermodal channel, ocean carriers have been the undisputed leaders but in the domestic markets there has not been any clear leaders.
There is a lot of conflict between the intermediaries in this sector. The channels of distribution are either direct with no external intermediaries or indirect with the use of intermediaries.

The intermodal marketing companies cannot however be equated with the common transportation industry. These companies are much rather institutions that are needed to produce and market a service to a customer. Intermodal is a form of coordinated transport of articles in trailers or containers by mainly truck or rail. A close look into the industry reveals that between 1980 and 1998, rail intermodal traffic grew very fast and it witnessed a severe slump in 1995-96, but the situation has been revived now. Intermodalism is a combination of the economic line haul capabilities of rail roads and ocean shipping with the accessibility of trucks.

The major problems bugging the industry has been coordination and channel leadership. In the international intermodal channel, ocean carriers have been the undisputed leaders but in the domestic markets there has not been any clear leaders. There is a lot of conflict between the intermediaries in this sector. The channels of distribution are either direct with no external intermediaries or indirect with the use of intermediaries.

Last Updated on : 22th July 2013