is the world’s largest issuer of private level credit cards. In 1998, GE Capital Services and State Bank of India merged together to form two companies – GE Capital Business Process Management Services Ltd.
(GECBPMSL) and SBI Cards and Payment Services Ltd. (SBICPSL). The joint venture was initiated in order to enhance the customer relationship and brand equity and also offer the customers the value for money.
GE Capital Services India Ltd is a global company that offers global diversified financial services across the world. It has 28 distinct businesses under its canopy. Currently the assets of this firm amount to US $300 billion while it had a net earning of US $3.8 billion in the year 1998. The major domains and the business areas that GE Capital Services cover are – Consumer Services, Equipment Management, Mid-Market Financing, Specialty Insurance and Specialized Financing. The global operations of GE Capital Services are generally available in Europe, Asia and Latin America.
In India, GE Capital Services was introduced in the year of 1993. GE Capital Services India was set up as the wholly owned subsidiary of GE Capital Services. The GE Capital Services India is one of the largest capitalized financial services companies of the world and estimated asset base of the firm is Rs. 3,500 crore.
The company is famous for introducing innovative financial solutions for the customers and clients. The major businesses of GE Capital Services in India are:
Business Process Management Services
GE Capital Services and SBI in India also offer some attractive insurance policies for their clients and they are:
Protection Plus Insurance
GE Capital Services offers a number of credit cards to the customers through a joint venture with SBI. They are:
SBI Silver & More Card
SBI Gold & More Card
SBI Platinum Card
Last Updated on : 27th June 2013