On the contrary, the Toyota Motors has strengthened its selling in the country. Toyota's market share has reached at 16 percent today in comparison to around 10 percent in 2000.
It is expected that the company will reduce production of those pick up trucks and SUVs in North America. This is expected to influence the job market largely. In this period of recession, the Company is also expected to cut dividend payments.
Collapsing demand for the trucks and SUVs has become a major concern. This has reduced the company's earnings over various quarters.
