Abstract:
In this paper we will describe and analyze primary target market. It basically comprises the potential customers who are targeted by the companies. Many companies have failed to determine their primary target market by reason of their inefficient marketing strategies. In today's competitive world, every company has to set their target audiences through customer survey, then only their primary target market will be fixed for a longer period irrespective of market conditions.The Primary Target Market of any company basically consists of potential customers whom are targeted by that company. The database for the primary target market of a company represents the functional list of promising customers, that is, the target audiences having the potential of spending. Many companies fail to set their primary target market due to their inefficient market strategy.
Most of the big companies determine their primary target market through customer survey. That is, they actively communicate with their target audiences and try to understand their needs. In one word, they try to adapt themselves with the market needs that are changing every now and then.
A strategic customer survey enables the companies to know better about the customer expectations and dissatisfactions. This is also referred as target marketing.
Today, with the help of information technologies, the companies can run an efficient data base management system through which they can keep track of their customers' record. The list of the potential customers can be indexed and classified in many ways, for example, by size, credit status, geographic location, pricing preferences, specific product interests etc.
The companies will only be able to set their primary target market by managing their customer databases strategically. It is the way through which the companies can interact with their past and present customers.
